Luke Summerfiled offered some fantastic advice on his blog on clickz.com. He suggested that the first thing that should be concentrated on when it comes to content in inbound marketing is the company persona, or the "complete fictional character profile that is based on your ideal customers who share common problems, needs, and wants." This is especially important because it enables content to be more relevant to consumers, making it more powerful. Next, he recommends that the marketing funnel (seen below), be viewed.
Search engine optimization should be in the forefront of one's mind when creating content. Keywords and relevance should be prevalent so that your site can be found with ease on sites such as Google. Content should continuously be monitored and altered.
Several great tips are offered here to improve a company's search engine optimization. It is extremely important to have a great quality score on tools such as Google Adwords. This is a device that measures sites on several different metrics such as authority and relevance that determine how high sites appear on a given search.
Social media is a vital aspect of any inbound marketing plan. Over 1 billion users are members of Facebook alone, not to mention many other significant sites. The existence of social media has perpetuated marketing as a whole into a whole new age, marketing 2.0. It is because of this evolution that marketers are now able to enter a conversation with consumers, thus completely reshaping marketing as a whole
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