Perhaps the most fundamental philosophical difference between traditional marketing as opposed to social marketing is the concept of one-way broadcasts vs. two way conversations. Traditionally speaking, marketing campaigns consisted of print advertising, email blasts, TV spots and other similar strategies. Although effective in their own ways, they all followed the "one-to-many" idea in which a message is carried out in a single direction from a sole source, meant to reach a large amount of people. For instance, when an audience views a commercial on TV, they are meant to take the ad for what it is worth, and that is the end of it; no feedback ensues.
Through social marketing, and Web 2.0, a whole new dimension of marketing has emerged. Conversations between companies and consumers to a degree that which was never before possible. An ad placed on Facebook, for instance, is immediately subjected to comments, "likes" and shares by the viewing public. This provides instant feedback for the company, as well as an opportunity for them to engage, and learn from the opinions of the consumers.
The differences in the philosophies and principles of traditional and social marketing strategies are vast, and cannot be summed up in one post. Social media has changed the marketing game, and it is never looking back. For more information on these contrasting strategies, check out this blog.
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